Digital marketing is the process of promoting products or services using a variety of online channels. You can specialize in social media, or search engine optimization (SEO) and implement strategies to help websites rank highly in Google searches, thereby attracting more visitors.
Collaboration skills are crucial as the role is often a team-based one. You may be working on projects with designers, copywriters or animators. You could also be asked to research your client’s competitors, as this helps you understand what advertising methods are most effective for their business. Your responsibilities could include creating campaigns, collaborating with clients, studying potential new digital marketing techniques and monitoring the effectiveness of existing strategies to ensure they’re providing good value for money.
You could find yourself working on short-term contracts with business owners that require help to develop their brand or advertising campaigns. You can also oversee more long-term projects in conjunction with a marketing https://www.tryemailmarketing.com/email-marketing-software-which-worth-attention agency. This could involve managing and developing their social media presence, or managing their website analytics.
A career in digital marketing will suit you if you have an empathetic nature and can put yourself in the shoes of your target audience to understand their needs, wants and challenges. Digital marketing is constantly evolving and you need to be capable of adapting and learning. As you gain more experience, you might decide to become a digital marketing manager or seek a leadership post.